To-Plate Group Insights for a changing world
Exporting -It’s time to be in the market again
Our team has had some ongoing discussions around their mixed feelings about travelling for work again. The risk factor of getting caught in a lockdown or becoming unwell overseas is still very much at the centre of many minds. The question of international or even inter-state travel is not something everyone is excited about since…
Building your commercial capacity and capability
Covid has set new records for the number of buzz words generated. The chorus of terms like ‘capacity’ and ‘capability’ rank as highly as ‘pivot’ and ‘new normal’. But beyond using increasingly empty business jargon in our meetings and conversations, we shouldn’t miss the opportunity and importance that these words signify. Capacity and capability are the foundation of…
Digital Modernisation – Do you have a choice in 2023
If we were at the crossroads of digitalisation before Covid, then we have been thrust into the great digital acceleration. One of the greatest shortcomings of businesses in the past three years is that they were and remain ill-prepared to compete in a digital world. ‘Digital Modernisation’ is your business and team’s ability to locate…
Foundations of in-market success: Challenging export perspectives across ASEAN
Brand Australia has a strong reputation for quality and innovation in export markets. Our characteristics of isolation and natural resources have played a role in the nation’s development path to becoming a trading nation. Australian businesses have often benefitted from this reputation, but unfortunately, other elements of an Australian reputation are creating large stumbling blocks…
Leading Steps in Business with a Brand Footprint
A brand footprint is an impression your brand leaves on people and how they receive the value you communicate. Branding decisions are met with various reactions, from passion and vision to costly and avoidant in some business scenarios. Regardless of your initial feelings about branding, it can’t be a ‘set and forget’ business decision. A…
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